Attention Landlords! Is your Real Estate Marketing Working?
Visibility
It doesn’t make any difference how wonderful your property is if no one ever finds it online. Search engine visibility is absolutely critical. When a potential tenant searches online for a property like yours, it needs to show up.
Placement
Not only does your property need to be visible, it needs to be as high as possible on the first page. Website searchers are impatient and busy – if your listing is at the very top on the second page, your chance of being found have dropped and it can be dramatic.
Pay Off
Let’s assume your property listing ranks well and you get a click through. Once a visitor is on that page, it needs to immediately pay off on the implicit promise it made when it showed up in the search engine listings. Is it easy to navigate? Does it present all the necessary information in a manner that is easy to scan? Does it include useful images and printables? Is there a quick way to contact you or your agent directly?
Take the Test
It’s easy to put your properties to the test. Clear your cookies first, or ask a friend to search logical parameters for your listing. See where your properties rank. If you’re not happy with the results and you don’t have time to devote to SEO, blogging and promoting your listings yourself, find someone who can do it for you. Established websites like www.millerindustrialproperties.com already have a rapport with Google, and they devote time and money to staying highly visible. If you’re a landlord with vacant properties, take advantage of this – get your properties listed where people will find them.
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